How to build an environmentally sustainable business

How to build an environmentally sustainable business

It’s no secret that environmental problems plague our planet. The negative impacts of air emissions, marine pollution, deforestation and more have been significant. A study conducted by HP and Planet Ark earlier this year revealed that 91% of Australian consumers are concerned about the environment and sustainability.

This concern is reflected not only in the changing ways consumers interact with the environment but in their changing spending habits. Consumers are willing to spend more money if a brand is environmentally sustainable.


Nearly 80% of consumers hold businesses responsible for environmental impact, but there are plenty of companies showing the world that it’s not that hard to take the necessary steps to improve.


Basic Bananas is a company that has made sensible choices in achieving sustainability. Co-founder Franziska Iseli was sitting on her surfboard a few years ago when she saw all kinds of plastics floating in the ocean. “I decided to do something about it,” she explains.


“Basic Bananas has appointed a sustainability champion who is in charge of making sure it does its best to act sustainably. A recent effort made was to ensure Nespresso capsules are recycled and not thrown in the trash.”


Once a month, Basic Bananas has a “plastic free day”, where there is a zero-plastic policy, including containers and coffee cups. It also organises an annual beach clean up involving the team, clients and local community.



“The team loves the initiatives and feel like they are part of an organisation that cares,” Iseli says. “Our clients receive a cool canvas bag when they work with us, and a label encouraging them to ditch plastic bags. The response has been incredibly positive.”

“The team loves the initiatives and feel like they are part of an organisation that cares.” – Franziska Iseli, Founder, Basic Bananas

Julian Leach, CEO of ParcelPoint, says if his company can make incremental changes over time to have a positive impact, it will. “In some cases, more sustainable choices are a little bit more expensive; while others are cheaper or don’t have costs associated at all.


“The way we see it is, the cost to save the environment from human impact far outweighs a few extra dollars here and there.”


The company is passionate about environmental sustainability, and it reviews its processes throughout the year. Recently, it switched over to recycled toilet paper, supplied by Who Gives a Crap, a company based in Melbourne.


It also moved its power supply to Powershop, a sustainable provider that sells 100% carbon-neutral energy.


“Powershop also runs great community energy projects that positively impact people across Australia,” says Leach. “This includes two wind farms it operates in South Australia and Victoria.”


Judy Sahay, Managing Director at Crowd Media, says when starting the business five years ago, the team did so with a sustainable model. “We’ve adopted practical ways of tackling environmental impact through processes and systems.”


As a paper-free company, it does everything online. It purchases eco-friendly cleaning products and uses recycled books, cups, and cutlery.


“We wanted to lead the way and do business transparently. We discuss sustainability with our staff on a regular basis,” Sahay explains. “The change can be tricky, but the long-term effect of doing nothing is catastrophic.“The best way to implement these practices is from the beginning. Make sure everyone on board shares the same values, and embed these into the culture of the company.”

“The change can be tricky, but the long-term effect of doing nothing is catastrophic.” – Judy Sahay, Managing Director, Crowd Media

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Safety blitz to prevent deaths and injuries from construction falls WorkSafe Victoria recently launched a statewide blitz to tackle fall risks on building sites, such as unsafe or incomplete scaffolds, inappropriate ladder use, steps, stairs and voids or falling from or through roofs. The initiative was launched after nine Victorian workers died in 2023 as a result of falls from height, including four in the construction industry. The number of accepted workers’ compensation claims from construction workers injured in falls from heights also increased to 441 – up from 421 in 2022 and 404 the year before. Construction continues to be the highest-risk industry for falls from heights, making up a third of the 1352 total falls from height claims accepted last year. Of the construction workers injured, 160 fell from ladders, 46 from steps and stairways, 31 from buildings or structures, 27 from scaffolding, and 13 from openings in floors, walls or ceilings. WorkSafe Victoria executive director of health and safety, Narelle Beer, said inspectors would be out in force with an extra emphasis on ensuring employers are doing everything they can to prevent falls. “As a leading cause of injury in the construction industry, falls from height is always a priority for our inspectors – but they will be making this a particular focus as they visit building sites over the coming weeks,” Beer said. “The safest way to prevent falls is to work on the ground. Where that’s not possible, employers should use the highest level of safety protection possible, such as complete scaffolding, guard railing and void covers.” Beer said WorkSafe Victoria can and will take action against employers who fail to ensure the highest level of risk control measures are in place to protect workers from falls. “A fall can happen in just seconds and it can turn your world upside down – so there’s no excuse for taking shortcuts when working at heights,” she said. The statewide blitz will be supported by fall prevention messaging across social media, newsletters and online, reminding employers and workers that fall can be fatal or cause life-changing injuries. Source: Australian Institute of Health & Safety (AIHS)
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